What Does a Shopify Website Developer Exactly Do?

What Does a Shopify Website Developer Exactly Do

As more businesses are shifting towards ecommerce, it is the popularity of ecommerce that has led to a surge in ecommerce platform usage. After all, it is increasingly challenging for businesses to achieve individuality in such a competitive market. And, investing in an ecommerce platform that can help you build up an online store with ease can turn the job way easier.

Currently, Shopify holds the largest ecommerce market share empowering millions of businesses selling products worldwide.

So why not give it a go?

Let’s get some insights.

Shopify- a complete ecommerce platform

Shopify is a comprehensive ecommerce solution that simplifies the task of setting up your digital store to sell products. This platform is one of the leading online store manufacturers that offers merchants the ability to create a multi-channel experience and provide them with an ecommerce website, online store or point-of-sale system to help them in managing their business. So, one can sell almost any product, digital to physical dropshipping products.

Now even if working with a Shopify store is easy, the development is not as simple as it sounds. Here’s where the role of Shopify developers comes in.

What is a Shopify developer?

Shopify developers have become one of the most searched experts in recent times.

A Shopify developer is a professional who possesses the technical skills and design sense needed to build online stores, themes and apps using the Shopify platform that is intuitive and easy to navigate. Usually, specialize in frontend development, Shopify developers help businesses in creating a customized solution for their Shopify store. They are well versed in the workings of the Shopify e-commerce platform, including payment gateway to navigation to checkout operations. Overall, they have the unique insights, experience and knowledge needed to specialize in Shopify projects.

What does a Shopify developer do? – the roles and responsibilities

From creation to customization to maintenance of the online store, a Shopify developer does all the job. Some of the key responsibilities are,

Design and development

The key role of a Shopify developer is to establish an interactive, unique and proficient Shopify website that is adapted to your business’s needs and specifications. This includes designing and developing the layout, custom templates, themes and functionalities depending on the set brand benchmark.

Integrating third-party APIs

Shopify developers are responsible for integrating Shopify stores with third-party systems to extend the functionality of the store. Such as inventory management, payment gateways, shipping providers, accounting software and more. They ensure that these systems work seamlessly with the Shopify store.

Performance and speed monitoring

A Shopify developer is responsible for optimizing the store for maximum performance and functionality. Such as they work on improving page load times or reducing media sizes or minimizing code bloat to ensure the store loads fast, is responsive and functions seamlessly across all devices.

Testing and maintenance

Shopify developers handle everything including ongoing maintenance, updates and troubleshooting. They use their expertise to regularly test and troubleshoot websites to identify and fix bugs, update the store’s functionality and features and identify other areas of improvement and make all needed changes. They resolve all sorts of technical issues, answer questions, and provide guidance on how to use the store’s functionalities.

SEO optimization

Shopify developers remain responsible for optimizing the store’s content and structure for search engines to improve visibility and drive traffic to the site, resulting in improved organic traffic and sales. From user friendly URL setup and on-page optimization to improve user experience, there are many specific ways a developer does the optimization work.


The role of Shopify developer requires collaborating with the UX and UI design teams to build strong and creative front-end user experiences. As well as maintaining collaboration with the marketing team is required to ensure that the store’s design, functionalities, and features align with the business’s branding and marketing strategies.

So, these key roles and responsibilities that a Shopify developer play is what makes them a crucial asset for anyone looking to establish an online presence. However, the responsibilities may vary depending on several factors.

Then, to perform the roles and responsibilities, they require to have certain skills. These include,

  • Proficiency in HTML and CSS
  • Experience with JavaScript and jQuery
  • Programming knowledge of “Liquid” for Shopify stores
  • Understanding of SEO techniques
  • Knowledge of Google Analytics
  • Knowledge of PHP scripting
  • Strong interpersonal skill
  • Experience working on other ecommerce platforms

Key reasons to hire a Shopify developer

So, what makes it worth bringing in Shopify experts to the team?

You get to build a brand-consistent store

You can offer a well-designed and responsive site to your potential customers. Instead of using any of Shopify’s free themes, you get expert help in creating a unique brand image. Because the Shopify developers have the expertise to help you create a customized theme that fits your brand image and identity.

Extend Shopify’s basic functionality 

The basic theme and plugin that Shopify offers will work great when you just started out. But as your ecommerce business grows, they no longer meet your needs and that makes it important to hire a Shopify website developer to customise and extend the core functionality of your store. Also, a proficient Shopify professionals can enable Shopify third-party API integrations.

Ensure a great user experience

With in-depth knowledge of Shopify, the experts optimize the design and functionality of your online store to meet the specific demands and expectations of your target market. They also focus on page loading speed.

Ongoing support

Running a Shopify store necessitates ongoing upkeep and problem-solving responsibilities, as well as remaining up to date with the most recent advancements in online store technology. Hiring a Shopify developer, you can rely on their ongoing support while focusing on what really matters. Also, it is an apt Shopify expert who can offer all the technical proficiency you require to make an ecommerce website market-ready.

So, all these key benefits turn to hiring Shopify developers worthwhile.

Hence you must select the right Shopify expert to create a compelling website. Consider evaluating their portfolios and expertise to understand if they are a good fit for your needs. Also, check client feedback, endorsements, and communication abilities to make an informed decision.


Noman Jahangir

Noman Jahangir is the founder and CEO of NJV Marketing. He has over 5 years of SEO and Digital Marketing Experience. He loves to write on SEO, content marketing, social media marketing, and e-commerce.

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